Spatial
graphic design
Over the past four years, I have explored a new dimension of storytelling- the art of visual communication within physical space.
As both a hired designer and an independent freelancer, I have led
the design process while managing projects from concept through
detailed execution.
By collaborating closely with architects and interior designers,
my goal has been to shape a cohesive atmosphere that reflects the brand’s values, not only through the graphics on the walls but through the overall spatial experience.
I believe in creating clear differentiation between areas within
a space, while maintaining visual consistency that supports the core narrative and concept. This approach allows each environment to feel unique, yet connected to a unified story that strengthens both brand identity and user experience.
TLV SITE 2024
As a senior designer at Luka Studio, I had the opportunity to lead the DESIGNing aspect OF THE project alongside the architect and project manager. The goal was to create a workspace that reflects its surroundings- the city of Tel Aviv, and strengthens the connection between the brand, its location, and the people who use the space.
Throughout the full 360° walk within the office, employees are meant to experience a strong link to the brand’s values, its visual language, AND THE CULTURAL CONTEXT OF ISRAEL BY APPLYING A DIVERSE ARTWORK VOLLECTION. The design strategy focused on expressing these elements through materials, color, environmental graphics, and spatial storytelling.
PROJECT CREDITS
This project was created as part of my employment at Luka Studio. All rights and credits belong to Luka Studio and the respective clients. Presented here for portfolio purposes only.
Interior design: gindi studio.
sok
rishon le zion SITE 2023
SOK’s global network creates professional workspaces in strategic business locations, offering a holistic and fully integrated solution.
As the lead designer for this project, the vision was to develop large-scale, site-specific artworks inspired by classical art history- both figurative and abstract, while using mixed-media techniques. The result was a distinctive visual layer that brings cultural depth and artistic identity into the workspace environment.
PROJECT CREDITSThis project was created as part of my employment at Luka Studio. All rights and credits belong to Luka Studio and the respective clients. Presented here for portfolio purposes only.
REMITLY
TLV SITE 2023
Remitly is a global company specializing in international money transfers.
The design brief for the workspace focused on integrating the company’s photographic language while creating a spatial experience that connects employees to the brand. For example, meeting rooms were named after different locations around the world, reinforcing a sense of global belonging.
By using both 2D and 3D materials, floor-to-ceiling graphics, photography, and typographic elements, the office was transformed into an environment that expresses Remitly’s multicultural identity and global impact. The result
is a workspace that communicates the company’s values visually and spatially, encouraging employees to feel part of a diverse and connected community.
PROJECT CREDITSThis project was created as part of my employment at Luka Studio. All rights and credits belong to Luka Studio and the respective clients. Presented here for portfolio purposes only.
