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Firsthand Ulpan

Over a period of six years, I served as the lead designer for ‘Firsthand Ulpan,’ a Hebrew-learning school that teaches the language through a close and immersive connection to Israeli culture.

'The Magnificent
Hebrew Seven'
Hebrew learning card game

The design process for the Hebrew-learning card game began with illustrating seven distinct characters, each representing one of the seven Hebrew verb structures (such as Piel, Pual, and Hitpael).
After developing the character set, I designed the explanatory text and layout for the back of each card, followed by creating the packaging and preparing all materials for print and production.

*Card game

brand book
 design process

Through out the years I got the opertunity to design
the brands logo, wide graphic language with all the different elements, site prototype, Hebrew learning card game, commercials, posters, social media content and so on...

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first step:
logo
color palate
fonts

second step:
creating characters from Hebrew letters

Artboard 5-100.jpg
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errow.png

third step:
expend the graphic language
for the website and
other merchandise

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Artboard 7-100.jpg
Artboard 3-100.jpg
Artboard 3-100.jpg
notebook.png

*note books

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  • Artboard 1_edited
  • Whatsapp
  • White Instagram Icon
  • in
  • White Facebook Icon

copyright 2025 Adi Ben-Yosef

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