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Firsthand Ulpan
Over a period of six years, I served as the lead designer for ‘Firsthand Ulpan,’ a Hebrew-learning school that teaches the language through a close and immersive connection to Israeli culture.
'The Magnificent
Hebrew Seven'
Hebrew learning card game
The design process for the Hebrew-learning card game began with illustrating seven distinct characters, each representing one of the seven Hebrew verb structures (such as Piel, Pual, and Hitpael).
After developing the character set, I designed the explanatory text and layout for the back of each card, followed by creating the packaging and preparing all materials for print and production.

*Card game
brand book
design process
Through out the years I got the opertunity to design
the brands logo, wide graphic language with all the different elements, site prototype, Hebrew learning card game, commercials, posters, social media content and so on...




first step:
logo
color palate
fonts
second step:
creating characters from Hebrew letters



third step:
expend the graphic language
for the website and
other merchandise








*note books

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